A group of Year 10 learners spent an immersive two day work experience event in the world of marketing and advertising at the Manchester headquarters of global advertising agency McCann. Experts in content creation for advertising, digital media, strategy and photography, the learners were given an overview of the different job roles and the career opportunities available in the industry. Learners were also provided with a tour of the company’s CRAFT studio, which includes video, dedicated 360 product stations, two home economy kitchens and two daylight studios to deliver high quality assets and video content.
Along with other local high schools, learners were provided with the brief for a campaign; to prepare a Christmas marketing campaign for a well known department store! The target audience was everyone who loved Christmas! The group then had to pitch their campaign to senior executives in a competition at the end of the two days. Mentors provided tips on effective social media strategies and guidance on presentation techniques for an advertising campaign to be successful.
Our learners developed a wonderfully creative plan, by embracing the idea of an ‘golden ticket’ which a naughty elf would place in different products within the store or if shopping online in the shopping basket. This gave customers the opportunity to earn a discount on their shopping! The song they chose to adapt was ‘Pure Imagination’. Each learner played their own essential role in the project but also demonstrated great teamwork and commitment when formulating their final plans for the presentation.
Their presentation was informative and they even had golden tickets to present to the judges! The questions received from the panel were answered with confidence and assurance. Following the panel’s deliberations, Ladybridge were awarded second place for their campaign; a fantastic achievement among strong competition from the other schools.
Well done to our Year 10 learners who represented our school so beautifully and many thanks to the Comino Foundation for providing a wonderful experience that we are sure our learners will remember. Mrs Walsh was very proud of all of them and the super business acumen they showed!
